This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. As a result, I think that plumbers have a huge influence on the showers choice. Customers trust to their opinion. Help Center Find new research papers in: It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. Our Company Welcome to the world of case studies that can bring you high grades!
The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product. The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U. Skip to main content. And this market is considered to be much smaller than the market which plumbers created with their impact on customers. Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers.
In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. Customers trust to their opinion. The aquzlisa of improve this situation is to create something new and innovative that would differ Squalid from its competitors.
The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. The biggest issue is having problems with reaching plumbers because they are aqualisaa key players in terms casr being a reliable source for consumers when choosing the product.
Squalid should pay much more attention to the plumbers. This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of wtudy.
Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them.
MBA Case Analysis & More Marketing – Aqualisa Quartz
Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. Also sales are affected by bad experience of customers with previous products. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands.
Squalid should pay much more attention to awareness of a product. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too.
But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products. Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: Sales will automatically be increasing by getting analyzis to select Quartz for this consumer segment.
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Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product. According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products.
By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 analtsis problems: As we can see, plumbers play a big mediator role in the qyartz channel and reaching the end consumers.
Squalid company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand. Company should give free demonstration models to showrooms and to plumbers. The demonstration and presentation will be done by plumbers who used the product before.
The primary customer of trade shops are studu. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually.
Aqualisa Case Study solution
How about receiving a customized one? Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. The problem is not that sales are low, but the reasons why sales are not as expected.
Many factors reduce the risk of this strategy.